TRANSFORMERS: DEVASTATION

ACTIVISION PUBLISHING, INC. AND PLATINUMGAMES INC. CHANGE THE FIGHT IN TRANSFORMERS: DEVASTATION

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New action-brawler video game lets fans experience the TRANSFORMERS like never before

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced it is teaming up with acclaimed development studio PlatinumGames Inc. to release a groundbreaking new game starring the TRANSFORMERS Generations characters. Based on Hasbro’s colossal entertainment franchise, TRANSFORMERS: Devastation is a third-person action-brawler game with a breathtaking comic book-inspired visual style.

Forged with PlatinumGames’ gift for fast-paced action and mesmerizing art design, TRANSFORMERS: Devastation harnesses the unique abilities of its heroes to convert from robot to vehicle form to extraordinary effect. In this incredibly dynamic, combo-fueled experience, players battle as one of five AUTOBOTS – OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, WHEELJACK and GRIMLOCK. Throughout the game, players unlock new skills, forge new weapons, and augment their characters to battle against the vicious DECEPTICONS, including MEGATRON and the powerful combiner DEVASTATOR.

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PlatinumGames utilizes cel-shaded artwork to create contemporary versions of the bold, brightly colored designs of the original TRANSFORMERS characters. The game features a story inspired by the IDW comic book universe and includes the talents of legendary voice actors like Dan Gilvezan as BUMBLEBEE, Frank Welker as MEGATRON and SOUNDWAVE, Gregg Berger as GRIMLOCK, and Peter Cullen as OPTIMUS PRIME.

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TRANSFORMERS: Devastation is expected to arrive later this year on the PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system from Microsoft, the Xbox 360 games and entertainment system from Microsoft, and Windows PC via Steam. To keep up with the latest news and updates from the game, please visit www.TransformersGame.com and www.facebook.com/TransformersGame.

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About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

About PlatinumGames Inc.

PlatinumGames Inc. is an independent entertainment developer based in Osaka, Japan, dedicated to making high-quality, next-generation games for a variety of hardware platforms. Under the slogan “Taking on the World as the Representative of Japan,” PlatinumGames works hard to deliver fresh surprises and new experiences to gamers all over the world. Official website: www.platinumgames.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company’s website, www.activision.com, or by following @Activision.

About The Author

Anthony Zangrillo is the President and Owner of the Motion Picture Club. While an undergraduate student at NYU, he founded the Motion Picture Club. At the Fordham University School of Law, he was the Online Editor of the Fordham Intellectual Property, Media & Entertainment Law Journal and started the IPLJ Podcast, which continues recording to this day. You can find him on Instagram: @anthony_mpc.

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